Retailers noticed that many consumers, who were too busy to shop over the Thanksgiving weekend or did not find what they were looking for, shopped for bargains online that Monday from home or work. Such carelessness results in huge reputational demage.
They have primary responsibility to keep people safe and they can't rely on the police to turn up and bail them out and that's what happened last night. Asda announced that it would not take part in the Black Friday.
Black Friday appears to be growing in popularity year on year in the UK. In Mexico, Black Friday was the inspiration for the government and retailing industry to create an annual weekend of discounts and extended credit terms, El Buen Fin , meaning "the good weekend" in Spanish.
On this weekend, major retailers extend their store hours  and offer special promotions, including extended credit terms and price promotions. The two reported the biggest Black Friday sales in Hundreds of retailers announced their participation in the campaign. Black Friday is little known in India, as its shopping seasons are different. The busiest times for shopping in India and hence the times with the biggest discounts tend to be Diwali, followed by regional festivals like Ugadi and Pongal in South India, Ganeshotsav in Maharasthra, Baisakhi in Punjab and Onam in Kerala.
Over the past decade, Independence day sales on 15 August have become a large attraction, though most sales in India last for a period of one week. The growing number of e-commerce websites and large retail shopping centers has contributed to such sales. The big e-commerce retailers in India are trying to emulate the concept of shopping festivals from the United States like Black Friday and Cyber Monday.
Flipkart, Snapdeal and Amazon have been offering discounted products on the major festivals in India. According to Google Trends, the interest for Black Friday is rising every year.
Comparing the search volume of the term Black Friday in November and November , the increase is almost 50 percent 22, is the search volume in November and 33, is the search volume in November , according to the Google Adwords.
The growing demand is getting more every year in India. French businessmen are slowly inserting the Black Friday consumer craze of the US. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements. In Germany, "Black Friday" retailer advertisements refer to "Black Week" and "Black Shopping" in English language, with sales lasting an entire week excluding Sundays when most retail stores are closed. During this sale time, stores keep their normal working hours; and though goods are offered at reduced prices, the prices are no more significantly slashed than normal weekly price reductions.
Apple was the first company to run a special Black Friday campaign for the German market in In , swiss retailer Manor was the first to launch a special Black Friday promotion. The year after, most swiss retailers launched special offers during the Black Friday Week. It is estimated that customers spend around million Swiss Francs in onlineshops alone on Black Friday. In recent years, Black Friday has been promoted in Australia by in-store and online retailers.
Twitter users had to use the hashtag osublackfriday and it allowed them to follow along and tweet favourite deals and discounts from stores. Purchasing online gave customers free shipping and free iTunes gift cards with every purchase. In addition to this, numerous stores in the country run Black Friday promotions in-store and online throughout the country.
Black Friday started picking up in New Zealand around In Norway , Black Friday started as a publicity stunt campaign back in to increase the sales to the shopping mall Norwegian Outlet. Since the introduction, it has been promoted every year in a larger and growing market all over the country.
During its first year, it was believed to have attracted an inflow of about 35, regional tourists according to the government's immigration census. Over its first hour run on November 28, , more than 1. There has been growing interest for black Friday in Poland as well. In Spain joined with some small retailers. The celebration became more famous year by year, till the big retailers grew. In the Netherlands Black Friday was seriously introduced in Some years before there were a couple of big and small retailers that used Black Friday in their marketing proposes.
However, with the total of 35 participating stores, can be seen as the year in which Black Friday has started in the Netherlands due to more widespread support of large retailers. The participating shops have increased to over during the Black Friday period of Black Friday in Belgium is seriously marketed by retailers since After , Black Friday in Belgium has grown strongly. The participating shops have increased to over 70 during the Black Friday period of In Black Friday became widely popular in Latvia.
There was even a Black week and Black weekend sales in shopping centres. Black Friday has been increasingly adopted by stores in Brazil since ,  although not without its share of inflated prices and other scams, especially in its earlier years, earning the nickname " Black Fraude "  Black Fraud or also " Black Furadei ", which comes from the slang word " furada ", meaning a "jam" or tough situation, usually involving money.
It is also common to hear Brazilian people say that prices on Brazilian Black Friday are "half of the double". However, currently, the term "Black Friday" has become so popular in the country that stores have been under closer scrutiny from consumers and cases of known scams have been reduced greatly. For centuries, the adjective "black" has been applied to days upon which calamities occurred. Many events have been described as "Black Friday", although the most significant such event in American History was the Panic of , which occurred when financiers Jay Gould and James Fisk took advantage of their connections with the Grant Administration in an attempt to corner the gold market.
When President Grant learned of this manipulation, he ordered the Treasury to release a large supply of gold, which halted the run and caused prices to drop by eighteen percent.
Fortunes were made and lost in a single day, and the president's own brother-in-law, Abel Corbin , was ruined. The earliest known use of "Black Friday" to refer to the day after Thanksgiving occurs in the journal, Factory Management and Maintenance , for November , and again in Here it referred to the practice of workers calling in sick on the day after Thanksgiving, in order to have a four-day weekend. However, this use does not appear to have caught on.
Around the same time, the terms "Black Friday" and "Black Saturday" came to be used by the police in Philadelphia and Rochester to describe the crowds and traffic congestion accompanying the start of the Christmas shopping season. In , the city and merchants of Philadelphia attempted to improve conditions, and a public relations expert recommended rebranding the days, "Big Friday" and "Big Saturday"; but these terms were quickly forgotten. Use of the phrase spread slowly, first appearing in The New York Times on November 29, , in which it still refers specifically to "the busiest shopping and traffic day of the year" in Philadelphia.
Although it soon became more widespread, The Philadelphia Inquirer reported in that retailers in Cincinnati and Los Angeles were still unaware of the term. As the phrase gained national attention in the early s, merchants objecting to the use of a derisive term to refer to one of the most important shopping days of the year suggested an alternative derivation: Black Friday, under this theory, is the beginning of the period when retailers would no longer be "in the red", instead taking in the year's profits.
In , an internet rumor alleged that the phrase originated in the American south before the Civil War , from the practice of selling slaves on the day after Thanksgiving.
This was debunked by Snopes. Despite frequent attempts to control the crowds of shoppers, minor injuries are common among the crowds, usually as a result of being pushed or thrown to the ground in small stampedes. While most injuries remain minor, serious injuries and even deliberate violence have taken place on some Black Fridays.
In , a crowd of approximately 2, shoppers in Valley Stream, New York , waited outside for the 5: As opening time approached, the crowd grew anxious and when the doors were opened the crowd pushed forward, breaking the door down, a year-old employee was trampled to death.
The shoppers did not appear concerned with the victim's fate, expressing refusal to halt their stampede when other employees attempted to intervene and help the injured employee, complaining that they had been waiting in the cold and were not willing to wait any longer.
Shoppers had begun assembling as early as 9: Even when police arrived and attempted to render aid to the injured man, shoppers continued to pour in, shoving and pushing the officers as they made their way into the store.
Several other people incurred minor injuries, including a pregnant woman who had to be taken to the hospital. During Black Friday , a Madison, Wisconsin woman was arrested outside of a Toys 'R' Us store after cutting in line , and threatening to shoot other shoppers who tried to object.
She had been asked to leave the store, but refused. He was discovered to also be carrying two knives and a pepper spray grenade. On Black Friday , a woman at a Porter Ranch , California Walmart used pepper spray on fellow shoppers, causing minor injuries to a reported 20 people who had been waiting hours for the store to open. The incident started as people waited in line for the newly discounted Xbox A witness said a woman with two children in tow became upset with the way people were pushing in line.
The witness said she pulled out pepper spray and sprayed the other people in line. On Black Friday , two people were shot outside a Wal-Mart in Tallahassee, Florida , during a dispute over a parking space. On Black Friday in , a person in Las Vegas who was carrying a big-screen TV home from a Target store on Thanksgiving was shot in the leg as he tried to wrestle the item back from a robber who had just stolen it from him at gunpoint.
The suspect and the dragged officer were treated for shoulder injuries. Three people were arrested. At the Franklin Mills Mall in Philadelphia a fight was caught on camera in which a woman was taken to the ground. The video also caught a separate, possibly related, fight happening simultaneously. Friday morning on November 25, The shooter fired multiple shots, leaving an SUV covered in bullet holes, but the motives remain unclear.
Cottman's year-old brother was also injured. An apparent argument over a parking spot at a Reno Wal-Mart resulted in one of the drivers pulling a weapon who shot and killed a year-old man. That incident technically occurred before Black Friday on the evening of Thanksgiving. Derrick Blackburn, 19, was later arrested for unlawful possession of a weapon. A 61 year old pharmacist, Walter Vance collapsed and was left for dead by shoppers while being trampled and passed by a stampede, with the exception of an off-duty paramedic and a nurse giving CPR to Vance in a Target store in South Charleston, West Virginia during Black Friday , but died soon after.
The day after Thanksgiving as the unofficial start of the holiday shopping season may be linked together with the idea of Santa Claus parades. Parades celebrating Thanksgiving often include an appearance by Santa at the end of the parade, with the idea that 'Santa has arrived' or 'Santa is just around the corner' because Christmas is always the next major holiday following Thanksgiving.
In the late 19th and early 20th centuries, many Santa or Thanksgiving Day parades were sponsored by department stores. Department stores would use the parades to launch a big advertising push.
Eventually, it just became an unwritten rule that no store would try doing Christmas advertising before the parade was over. Therefore, the day after Thanksgiving became the day when the shopping season officially started. Thanksgiving Day's relationship to Christmas shopping led to controversy in the s. Retail stores would have liked to have a longer shopping season, but no store wanted to break with tradition and be the one to start advertising before Thanksgiving.
For this reason, in , President Franklin D. Roosevelt issued a presidential proclamation proclaiming Thanksgiving to be the fourth Thursday in November rather than the last Thursday, meaning in some years one week earlier, in order to lengthen the Christmas shopping season.
Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In , Kmart opened at 7: Two years later, a number of retailers began opening at 8: In subsequent years, other stores have followed this trend, opening earlier and earlier on Thanksgiving Day, or remaining open all day, beginning in the early morning hours.
Some online stores invest a lot of money in promo campaigns to generate more sales and drive traffic to their stores. However, they often forget about the high loads their sites are going to experience. This just highlights that some retailers have not taken the necessary steps to prepare for Black Friday. Failing to prepare for peak can cause poor performance, site downtime, and ultimately lost revenue for retailers".
Such carelessness results in huge reputational demage. Moreover, The Veeam Availability Report shows that "Unplanned downtime costs organisations around the world an average of Rm annually, up from the Rm of the previous year". Proactive retailers invest time and money into preparing their sites for high traffic. You should follow certain procedural tips like keeping your staff informed, assigning duty and on-call engineers as well as limiting new feature deployment , and technical ones preliminary site audit for potential bottlenecks, setting up monitoring systems, scaling heavy parts of your site, applying vertical scaling, and speeding up content delivery process to keep your site uptime during this highly-trafficked season.
Some websites offer information about day-after-Thanksgiving specials up to a month in advance. The text listings of items and prices are usually accompanied by pictures of the actual ad circulars. These are either leaked by insiders or intentionally released by large retailers to give consumers insight and allow them time to plan. In recent years, some retailers including Walmart , Target , OfficeMax , Big Lots , and Staples have claimed that the advertisements they send in advance of Black Friday and the prices included in those advertisements are copyrighted and are trade secrets.
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